As a skilled PR professional, you know your success depends on staying relevant, resourceful and inspired. Established in 1964, the Accreditation in Public Relations (APR) credential sets you apart from your peers and demonstrates your commitment to the profession and adherence to industry best practices and ethics.
Accreditation
Members pursue accreditation for various reasons, including making themselves more competitive in the workplace and marketplace, reinforcing public relations principles and personal accomplishment. Regardless of the reason, accredited practitioners agree the pursuit and attainment of the APR credential is personally and professionally rewarding.
April is APR month, and PRSA Georgia is proud to have more than 100 Accredited professionals represented in the chapter. If you have more than five years of experience, we invite you to start earning your accreditation today by taking the following actionable steps:
- Fill out the APR application through the Universal Accreditation Board (UAB)
- Visit accreditation.prsa.org
to learn more about the Accreditation process
What is an APR?
APR is a certification program open to public relations professionals. It is administered by the Universal Accreditation Board (UAB), a consortium of leading public relations organizations, including PRSA.
Who is eligible?
Any PRSA member in good standing can take on the challenge of earning accreditation. However, it is recommended that candidates have at least five years’ experience in the full-time practice or teaching of public relations or communications, and have earned either a bachelor’s degree in a communication-specific field or have equivalent work experience.
Are you ready to get started?
Check out the APR website, which offers a wealth of information and resources so you can get started today!
Have questions? Contact Ronnika A. McFall, MBA, APR
Show Your APR Pride! Purchase an Extra APR Pin Today.
Misplaced your APR pin? Or like to keep a backup with you just in case? PRSA Georgia has you covered and is now offering extra pins. Contact Victoria Stanton to order your pin.
Activate Your APR This APR Month
April is APR Month, a time to recognize the value of the Accreditation in Public Relations and the professionals who are committed to advancing our field through strategy, ethics and leadership. The APR represents more than a credential. It reflects a commitment to doing the work with intention, grounding decisions in research and leading with credibility in moments that matter most.
As communicators continue to navigate complex and evolving environments, the APR provides a framework that strengthens how we think, plan and lead. It equips professionals with the tools to move beyond execution and into strategic leadership, ensuring our work drives meaningful impact for the organizations and communities we serve.
This month is also a call to action.
For those considering the APR, it is an invitation to invest in your growth and step more fully into your role as a strategic communicator. For those who have already earned the credential, it is a reminder to Activate Your APR by mentoring others, contributing to the profession and continuing to lead with purpose.
The future of public relations depends on strong, ethical and strategic communicators. The APR helps prepare us to meet that moment.
Ronnika A. McFall, MBA, APR
APR Chair, PRSA Georgia
Member, National APR Marketing Committee
Member, DEIJ Committee, PRSA Georgia
Senior Director of Communications, Mercy For Animals
Have questions? Find out the answers.
In celebration of APR Month, join us for Activate Your APR on April 28 at 6 p.m. EDT and be part of the conversation. Register today to attend this free event!
This is part of our #ActivateYourAPR spotlight series, featuring accredited professionals who are using their credentials to lead with strategy, integrity and purpose.
