Accreditation Testimonials

Move Beyond Tactics with Your APR: Ronnika A. McFall, MBA, APR

“APR challenges communicators to move beyond tactics and lead with strategy, purpose and accountability, grounding their work in research, planning and evaluation to drive meaningful impact.”

Ronnika A. McFall, MBA, APR
APR Chair, PRSA Georgia
Member, National APR Marketing Committee
Member, DEIJ Committee, PRSA Georgia
Senior Director of Communications, Mercy For Animals

This is part of our #ActivateYourAPR spotlight series, featuring accredited professionals who are using their credentials to lead with strategy, integrity and purpose.

Build Strategic Communications with an APR

“I use my APR accreditation each and every day and in almost every decision I make related to strategic communications. The accreditation process helped me approach communications strategy in a more thoughtful, research-driven, and ethical way. It helped me build confidence in my skills, sharpen my strategic thinking, and better align communication efforts with organizational goals.”

Denise T. Ward, APR

Associate Vice President for Communications
Division of Communications and External Relations at Spellman

Build Your Confidence and Your Career with an APR

“Pursuing my APR has had an immense impact on me, personally and professionally. Personally, my confidence has soared since this achievement. Professionally, not only have I been actively promoted as a result, but also I feel I now possess the ability to be truly strategic in all of my comms efforts — from internal, to brand, to PR. The accreditation has been life-changing, and I would do it (yes, that whole process) over again in a heartbeat!”

Courtney Lee James, APR

Senior Director, Communications and PR
North Highland (Management Consultancy)

Navigate Today's PR Realities with an APR

“I rely on my APR every day to navigate the rich data shaping today’s PR landscape. My APR strengthens my ability to better discern and apply measurable insights that drive strategic communication plans and successful results.”

Stephanie Sonnenfeld Stinn, APR

Senior Manager
Global Communications at Delta

Activate Your APR: Katherine Frye, APR

🎯 Strategic. Collaborative. Purpose-driven.

“Earning my APR was a challenging and rewarding journey that has sharpened my problem-solving skills, helped me grow as a communications leader, and led to a higher level of collaboration with leaders across my organization. I will continue to use my APR to strategically contribute to initiatives that have a positive impact on the community I serve.”

Katherine Frye, APR

This is part of our new #ActivateYourAPR spotlight series, featuring accredited professionals who are using their credentials to lead with strategy, integrity and purpose.

Join us in celebrating Katherine’s commitment to lifelong learning and impactful leadership.