Accreditation Testimonials

Tracy Fidler head shotActivate Your APR Spotlight: Tracy Fidler

“Earning my APR reinforced what I believe about good communication: It is about helping people make meaning, build trust and move through complexity with clarity. It has helped me better understand how social and behavioral change happens, thereby strengthening how I lead with strategy, ethics and humanity.”

— Tracy Fidler, APR

This is part of our #ActivateYourAPR spotlight series, featuring accredited professionals who are using their credentials to lead with strategy, integrity and purpose.

Activate Your APR This APR MonthRonnika McFall head shot

April is APR Month, a time to recognize the value of the Accreditation in Public Relations and the professionals who are committed to advancing our field through strategy, ethics and leadership. The APR represents more than a credential. It reflects a commitment to doing the work with intention, grounding decisions in research and leading with credibility in moments that matter most.

As communicators continue to navigate complex and evolving environments, the APR provides a framework that strengthens how we think, plan and lead. It equips professionals with the tools to move beyond execution and into strategic leadership, ensuring our work drives meaningful impact for the organizations and communities we serve.

APR Month is also a call to action.

For those considering the APR, it is an invitation to invest in your growth and step more fully into your role as a strategic communicator. For those who have already earned the credential, it is a reminder to Activate Your APR by mentoring others, contributing to the profession and continuing to lead with purpose.

The future of public relations depends on strong, ethical and strategic communicators. The APR helps prepare us to meet that moment.

Ronnika A. McFall, MBA, APR
APR Chair, PRSA Georgia
Member, National APR Marketing Committee
Member, DEIJ Committee, PRSA Georgia
Senior Director of Communications, Mercy For Animals

Move Beyond Tactics with Your APR: Ronnika A. McFall, MBA, APR

“APR challenges communicators to move beyond tactics and lead with strategy, purpose and accountability, grounding their work in research, planning and evaluation to drive meaningful impact.”

— Ronnika A. McFall, MBA, APR

This is part of our #ActivateYourAPR spotlight series, featuring accredited professionals who are using their credentials to lead with strategy, integrity and purpose.

Denise Ward, APR, head shotBuild Strategic Communications with an APR

“I use my APR accreditation each and every day and in almost every decision I make related to strategic communications. The accreditation process helped me approach communications strategy in a more thoughtful, research-driven, and ethical way. It helped me build confidence in my skills, sharpen my strategic thinking, and better align communication efforts with organizational goals.”

Denise T. Ward, APR

Associate Vice President for Communications
Division of Communications and External Relations at Spellman

Courtney Lee James head shotBuild Your Confidence and Your Career with an APR

“Pursuing my APR has had an immense impact on me, personally and professionally. Personally, my confidence has soared since this achievement. Professionally, not only have I been actively promoted as a result, but also I feel I now possess the ability to be truly strategic in all of my comms efforts — from internal, to brand, to PR. The accreditation has been life-changing, and I would do it (yes, that whole process) over again in a heartbeat!”

Courtney Lee James, APR

Senior Director, Communications and PR
North Highland (Management Consultancy)

Stephanie Stinn head shot

Navigate Today's PR Realities with an APR

“I rely on my APR every day to navigate the rich data shaping today’s PR landscape. My APR strengthens my ability to better discern and apply measurable insights that drive strategic communication plans and successful results.”

Stephanie Sonnenfeld Stinn, APR

Senior Manager
Global Communications at Delta

Activate Your APR: Katherine Frye, APR

🎯 Strategic. Collaborative. Purpose-driven. Katherine Frye headshot

“Earning my APR was a challenging and rewarding journey that has sharpened my problem-solving skills, helped me grow as a communications leader, and led to a higher level of collaboration with leaders across my organization. I will continue to use my APR to strategically contribute to initiatives that have a positive impact on the community I serve.”

Katherine Frye, APR

This is part of our new #ActivateYourAPR spotlight series, featuring accredited professionals who are using their credentials to lead with strategy, integrity and purpose.

Join us in celebrating Katherine’s commitment to lifelong learning and impactful leadership.